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Every year, a plethora of jewellery shows are organized in India where the biggest brands in the industry and new entrepreneurs participate to boost their sales. Moreover, clients from different cities visit these trade shows to get their hands on the latest designs and patterns. These events can be a great tool to market your products and increase sales or one can end up wasting money and time in these shows. What result you achieve at the end depends on your approach and preparation before the event starts. As the Jaipur Jewellery Show 2019 is approaching soon, we thought to guide you through advance arrangements that you must ensure. Take a look at these points that you must do before every trade fair:
Planning your goal
What do you plan to achieve at the end or expect to get out of the show? Every businessman has a clear target for participating in a jewellery show. They can plan to launch a new product, meet more wholesale suppliers, sell a particular amount of pieces and earn a profit, establish themselves in the market. You need to zero in on your motive and it can be more than one. You can also intend to promote your store that sales silver jewellery online in India. The primary step is to have a clear and concise goal.
People need to know that your store exists in the event. You have to spread the word that you are participating in the jewellery show. Invite your clients and suppliers to the event by luring them through exciting deals and discounts. Give them all the necessary details, including your booth number, contact details, etc. Promote your participation in the event via your website, social media platforms, banners and other marketing tools.
Of course, you will have to shell out to set up your booth in a trade show. Promotions, banner designing, booth decorations, additional workers, etc., will need to you to incur an extra cost. You have to prepare a budget and plan your expenses and expected returns. Sit with your accountant or finance manager and discuss all the budget-related issues to avoid any confusion or going over budget.
Designing the booth
Simply having a booth in the upcoming Jaipur Jewellery Show 2019 is not enough. As they say, the first impression is the last impression. Your booth will be the first thing that visitors will see and it will play an important role in bringing them in. You have to design it and decorate it in an elegant and classy manner to grab the eyeballs of all the visitors. This will make you stand apart from your peers and people will be enticed to at least have a look at your collection.
Deciding the collection
You cannot take your whole jewellery store in the event. Selecting the ones that you will be displaying at the booth is a challenging task. You will have to research and plan in detail depending on the latest fashion and demand. Your motive and goal will play a crucial part in this step too. Also, if you are someone who sells silver jewellery online in India rather than having a physical store, then you will have to hire workers who have thorough knowledge about jewellery and gems.
Now you are all set to participate in a trade show and seek the benefits that it brings along. Remember, your preparation and research will take you a long way. So, leave no stone unturned and give your best shot.
Read more about JJS 2019 here.
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